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✅ How to Set Up Google Ads (Free Setup) – Step by Step
Step 1: Sign Up for Google Ads
Go to https://ads.google.com

Click on “Start Now”

Log in with your Gmail account.

Step 2: Choose Your Campaign Type
You will see an option like:

Get more calls

Get more website sales or sign-ups

Get more visits to your physical location
Click on “Switch to Expert Mode” (important to get full control).

Step 3: Select Campaign Objective
Choose based on your goal:

Sales

Leads

Website traffic

Brand awareness and reach

App promotion

Local store visits

Step 4: Choose Campaign Type
Search – Text ads on Google search

Display – Image/banner ads on websites

Shopping – For ecommerce products

Video – YouTube video ads

Performance Max – Covers all networks

Local – For store visits and calls

Smart Campaigns – Beginner friendly (limited control)

Step 5: Set Target Location
Choose countries, cities, or a radius around a location (like "10 km around Greater Noida").

Step 6: Set Language
Choose the language of your audience (e.g., English, Hindi).

Step 7: Set Budget & Bidding
Decide daily or monthly budget (start with ₹300–₹500/day).

Choose bidding strategy (e.g., maximize clicks, conversions).

Step 8: Create Ad Groups
Define keywords your customers will search (use Google Keyword Planner).

Group similar keywords together.

Step 9: Create Ads
Write headline, description, and final URL.

Use high-converting language like:

“Affordable Price”

“Free Quote”

“Call Now”

Add ad extensions like site links, callouts, phone numbers.

Step 10: Review & Launch
Review all settings.

Enter billing info (card/UPI) to activate.

Google will review your ads before running.

🔍 Types of Google Ads & Best Use-Cases for Each Business
Ad Type	Best For	Example Businesses
Search Ads	High-intent traffic, leads, calls	Local services, lawyers, movers, clinics
Display Ads	Brand awareness, remarketing	Designers, fitness trainers, ecommerce
Shopping Ads	Selling physical products online	Online stores, clothing, gadgets
Video Ads (YouTube)	Brand awareness, product explainer videos	SaaS, digital courses, influencers
Performance Max	All-in-one automation, ecommerce	Ecommerce, product sellers, apps
Local Ads	Driving store visits or phone calls	Salons, restaurants, car repair
App Promotion Ads	Getting more app installs	EdTech, mobile games, fintech apps
Smart Campaigns	Beginners with limited time	Freelancers, small business owners

🧠 Bonus Tips:
Use Google Keyword Planner to find low-competition, high-volume keywords.

Install conversion tracking (calls, form fills, purchases).

Regularly monitor your campaigns to pause low-performing keywords or ads.

A/B test different headlines and descriptions.

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